Dearest Reader,
Welcome to another edition of your favorite newsletter! How have you been? This week, I want to talk about something I’ve been writing about in my notepad for a while now: Marketing that actually gets you results.
Did you know?
Marketing isn’t just about shouting into the void, creating contents everyday on social media or creating fancy graphics that look good but don’t convert.
It’s about connecting with the right people who value what you’re offering. And I recently figured out something that’s completely shifted how I approach selling.
The Game-Changing Logic
Sell to people who can afford your service, not people who just need it.
Sounds simple, right? But here’s the thing—people who need your service may not always prioritize it. They might hesitate, bargain endlessly, or keep putting it off. On the flip side, people who can afford your service will not only pay you without fuss but might also refer you to their network.
I’ve seen this firsthand. One of my clients didn’t just hire me—they referred me to two of their colleagues who also became clients. And guess what? That’s how you scale without spending hours convincing people why you’re worth it.
So, here are a few practical tips to sell yourself, your product, or your service to the right audience:
1. Know Your Value Proposition Like the Back of Your Hand
Ask yourself: Why should someone pay me instead of anyone else? Be crystal clear about the value you bring. If you’re a writer, don’t just say you “write blog posts.” Say you create SEO-optimized articles that generate leads and drive traffic. Show your value in numbers if possible.
2. Position Yourself Where the Value Seekers Are
You wouldn’t try to sell a luxury car at a thrift store, right? The same logic applies to finding high-paying clients: you need to be where they are. And let’s clear something up—“Big Spenders” doesn’t just mean the “rich and wealthy.” It’s about people who truly value your service and can comfortably afford it.
Every social media platform attracts a unique audience. The key is to know your ideal client and where they hang out. Once you identify this, invest time in building a professional profile, sharing insightful content, and engaging in meaningful conversations that highlight your expertise. When you position yourself in the right spaces, the right clients will come to you.
3. Speak the Language of Affluent Clients
Clients who can afford your service don’t want to hear about your struggles—they want to know how you can solve their problems. Focus on their pain points and how you can make their lives easier, more productive, or more profitable.
4. Create an Ecosystem for Repeat Business
People who can afford you often have circles that can afford you too. Offer top-notch service, and they’ll recommend you. Don’t be afraid to ask for referrals after a successful project—it works!
5. Pricing Reflects Perception
If you price too low, people will assume your service isn’t high-quality. Don’t undercharge because you’re scared of losing clients. The right clients will pay what you’re worth—and they’ll value you more because of it.
6. Sell the Outcome, Not the Process
People don’t care about the step-by-step details of how you work—they care about the results you can deliver. When you focus on selling the outcome, you tap directly into what your audience truly wants.
For instance, if you’re a fitness coach, your clients aren’t interested in how many reps or sets you’ll have them do. What they really want is the dream body, the energy boost, and the confidence that comes with being in the best shape of their lives. Similarly, if you’re a hairstylist, your clients don’t need to know every detail of the technique you use. What matters to them is the feeling of walking out of your salon with flawless hair and the confidence to take on the world.
The key is to shift the narrative from the how to the why. Paint a vivid picture of the transformation your product or service provides. Show them how their lives will improve and what they’ll gain by working with you. When you sell the outcome, you’re not just offering a service—you’re offering a solution, a transformation, and an experience they can’t resist.
My Personal Marketing Win
Recently, I adjusted my pitch and started targeting clients who could afford my services. Instead of chasing everyone who “needed” a writer, I refined my messaging to appeal to businesses that understood the value of strategic content. The result? Higher-paying clients who trust my expertise and come back for more.
Remember this: Selling isn’t about convincing people—it’s about connecting with the right people. Focus on those who can afford your service and value your skills. They’re the ones who will help you grow, not just financially but also in reputation and reach.
If you’re reading this, keep putting in the work! Whether it’s landing that first client, launching your product, or scaling your business, know that you’re doing amazing.
Your Favorite Writer,
Keziah Abiola